The tenth SaM Conference will be fully online in 2021 due to pandemic restrictions. A slightly revised program will be published during the week leading up to the conference. As local organizers at Copenhagen Business School we are looking forward to hosting the conference virtually - ensuring a social and interactive atmosphere despite the format and circumstances. 

Conference Hotel

Conference Hotel Hotel Ottilia. Situated in the Carlsberg district of Copenhagen, this luxury boutique hotel offers multiple shared lounges, bars and restaurants. Featuring a complimentary wine hour for all guests,

Hotel Ottilia boasts an Italian restaurant located on the top floor, with a 360-degree view of Copenhagen. An organic breakfast is available for guests. Bike rentals are available on the property and an easy 10 min ride to Copenhagen Business School. Copenhagen Zoo is a 15-minute walk from the hotel, while Tivoli Gardens is 2.8 km away. Copenhagen Central Station is 2.5 km from Hotel Ottilia.


19th May 2021 – 21th May 2021

775,- dkk per room per night – special price for SaM 2020 participants


Website code: 190521CBS


How to use code:




On the hotel website you will be presented with all of Brøchner Hotels’ properties. On this website, choose Hotel Ottilia, your chosen dates and 1 person. Then, use the code 190521CBS in the box titled “Do you have a code?”. Upon entering the code, the group rate will appear for the agreed room category and the agreed date.

If you wish to book for 2 or more people, you can contact the hotel directly or add the extra person at check-in. The booking code is not flexible in relation to booking different hotels, dates, or room categories, and the website will report an error if other alternatives are chosen.

Contact the hotel:
Tel: +45 33 95 77 00
Mail: (ATT booking department).

Outside office hours (08.00-17.00), contact Hotel Ottilia directly:
Tel: +45 33 38 70 30

In both instances please use group reference OTT2495365.

Copenhagen Business School (CBS) - Solbjerg Plads 3 - 2000 - Frederiksberg - +45 38153815 -