The 34th Euro-Asia Management Studies Association’s (EAMSA) annual conference will take place at Copenhagen Business School, Denmark, 15th -18th of November 2017. EAMSA organizes researchers and practitioners working with managerial, strategic, cultural and organizational aspects of European-Asian business collaboration.

This year’s conference will focus on the impact of recent globalization countering developments on European-Asian business relations. The background for taking up this theme is that the continuing and deepening integration of European and Asian business witnessed over the past 20-30 years no longer can be taken for granted. Economic developments (e.g. the financial crises and sluggish economic performance in parts of Europe and Asia), political developments (e.g. Brexit, growing protectionism, and stalled trade negotiations) and technological developments (e.g. communication technology and robotics) seem to be challenging the globalization momentum of previous decades. Researchers need to understand how these developments may impact European and Asian companies’ propensity to invest, collaborate and compete across the two regions. Hence, researchers in the areas of international business, organization studies, area studies and management science are encouraged to submit theoretical, conceptual and empirical papers that draw on qualitative, quantitative, mixed and case study approaches to explore, evaluate, critique and debate issues arising from the conference theme.

Potential specific topics related to the overall theme include (but are not limited to):

  • Is European-Asian business integration losing momentum? Are European-Asian businesses slowing down or even reversing the progressing integration of the past 20-30 years? Will we witness a growing intra-regional consolidation at the expense of inter-regional integration? Or will recent events on the contrary lead to a deepening and consolidation of European- Asian business collaboration?
  • Is the nature of Europe-Asian interfirm linkages (vertical and horizontal) and network collaborations changing as a consequence of weakened globalization push? Are we moving toward more shallow forms of collaborations between European and Asian firms, countering the trend toward deeper and more reciprocal business linkages of past decades?
  • What will be the implications for strategic management in European and Asian business engaged in interregional trade and investment? Will the expatriate and coordination practices between the regions change? Will management need to engage more in addressing cultural issues? What will the implications be for HQ-affiliate relations and subsidiary roles of the changing global context? Is the need to become a ‘strategic insider’ in host countries accentuated or reduced as a consequence of globalization countering developments?
  • Are European and Asian businesses disengaging? Are European firms in Asia insourcing hitherto outsourced activities and/ or divesting their engagements in Asia? Are Asian firms reversing or changing their acquisition strategies in Europe in reaction to Brexit and new trade policies in the US? What role does new technology such as robotics play in reshoring activities and diminishing the division-of-labor between Asia and Europe?
  • If the US is withdrawing as the overseer of the global trade and investment architecture, will new alliances and promoters emerge in Asia and Europe seeking to fill the void? Is Asia increasingly taking over as a driver of Asian-European business collaboration? What opportunities does stalled globalization provide for European and Asian business and what can policy makers do to maintain and promote Europe-Asia business collaboration in this new situation?

While papers along these lines are welcomed, the conference also welcomes papers in the broader fields of international business, organization studies, area studies and management science that fall outside the main conference theme but deal with issues of international business in Europe and Asia, and business and management interactions within and between the two regions. A number of special sessions will be organized around the following themes:

  • Looking beyond strategic asset seeking of Asian MNCs
  • China’s ‘new normal’
  • The orchestration and organization of the global value chains of MNCs
  • The role of special economic zones in Asian development
  • European Asian Management - work life balance


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